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Submission and Optimization >> Understanding the Value of Search Engine Marketing

Achieving Success with Google

Occasionally, we'll receive an e-mail expressing skepticism regarding the effectiveness of WebPosition Gold, or search engine optimization in general. Most often these comments are from people who have never even tried WebPosition and have never done any significant amount of optimization to their site.

For example, you may hear people say that because of Google's link popularity algorithms, SEO and WebPosition Gold are somehow obsolete. Or they'll say that they heard if they use WebPosition, they'll be banned by Google. So, they do nothing to optimize their site, or to measure their progress, and consequently they do not show up on any keyword searches. Without realizing it, they have effectively banned themselves from view through their own inaction. What fate could be worse?

This is truly a shame considering the reality is that both SEO and WebPosition really do work, even with Google. Both are very safe and effective when you take the time to follow the rules to create a "search engine friendly" Web site. We have countless customers who testify to their success in Google as well as in the other major search engines. Here are several recent examples:

Date: Thu, 13 Mar 2003 09:33:30 -0500
From: salesreply@firstplacesoftware.com
Subject: Thank you! [WSL20030313000021991273032]
To: david@firstplacesoftware.com

I just wanted to let you know that I used your product to build and refine a number of information pages for my company's site. As of Tuesday, we have our first #1 Google ranking on a phrase extremely relevant to our Search Engine Optimization services - and I haven't even finished the page in question! Thank you for a wonderful product. Keep up the great work.

Ed Cottrell
President
Topsail Consulting, Inc.
emc@topsailconsulting.com
http://www.topsailconsulting.com

What's interesting about Mr. Cottrell's e-mail is that he was competing on arguably the most popular and influential search engine, Google, in the most fiercely competitive category, search engine optimization. While there are many categories that are highly competitive, what area could be more difficult to obtain a top 10 ranking than one where every one of your competitors are search engine optimization EXPERTS? Mr. Cottrel runs an SEO consulting company, so only the very best tools and techniques are going to get him to the top.

Date: Wed, 19 Feb 2003 06:30:04 -0800
From: casey@webdancerstudios.com
Subject: Re: Casey did I do something wrong? [MMP20030219000006511251700]
To: matt@firstplacesoftware.com
Organization: Web Dancer Studios

Hi Matt ...

I am the PROUD owner of Web Position Gold and will soon be the PROUDER owner of the PRO version.

I had somehow made an error in November and had a trial version running alongside my purchased version. You helped me to get it all working again.

I must tell you that WP Gold is absolutely GRRRREAT. The sites I have used it for are ranking at the TOP, of the TOP 10 rankings!

One of my sites is #1 with Google out of 87,000 listings! Another site is ranked #5 of 21,000 listings.

THANK YOU!

Casey
Web Dancer Studios
www.webdancerstudios.com

Date: Wed, 5 Feb 2003 10:02:11 -0500
From: scott@twigleaf.com
Subject: RE: Scott,--WebPosition download
To: chad@firstplacesoftware.com

Thanks Chad. Coincidentally, I was just monitoring one of our client's stats. For their primary keywords, they return in the #1 spot across Yahoo, Google, MSN, Lycos and AOL. This client has already more than recouped the money they invested in having our company build a web site due to their search engine rankings alone. The value that your software provides our company, which we in turn pass on to our customers, is tremendous. Thanks.

Scott Branch

You'd be surprised how many e-mails we've received where WebPosition Gold has actually worked TOO well. We've had at least four customers in the last month delay their decision to upgrade or renew their knowledge base because they had TOO MUCH business as a result of their SEO efforts with WebPosition. Here's a copy of one of those e-mails:

Date: Tue, 25 Mar 2003
From: Support@HelpingPetsOnline.com
Subject: WebPosition
To: matt@firstplacesoftware.com

Hello Matt,

Thank you for the offer, and the sincere concern.

However, believe it or not, our web placement using WebPosition the first time around was so successful, we became swamped with orders, and I mean so swamped we had trouble keeping up with them!

Imagine that. Most people only dream of success, but we actually achieved it with the software. To this day, I am still impressed we were able to apply WebPosition, and end up #1 in so very many top search engines, for so very many terms and phrases, and in an area that had millions of other business's pages to compete with for the Pokemon Trading cards.

We were up to over 54,000 hits a month, and the orders rolled in, and I mean rolled in, non stop 24 hours a day, 7 days a week.

Well, we realized we couldn't keep up that pace, and decided to pull out of it for awhile, while we redeveloped our behind the scenes order processing and customer service divisions to handle again the success we again expect to achieve.

Customer service is paramount to success, and we didn't feel we were able to adequately provide ample service to our customers with the amount of orders we were receiving.

Rest assured, when we get it all ironed out, we'll be back in for the long haul, but we want to do this once, and we want to do it right. (you would not believe how much testing is involved to get everything we have planned to a completed stage. We don't believe it's taking this long, but every time we're done, we decide that we can do just this one more thing and be even better.)

When we're set, we'll be upgrading again. We learned one important factor during that time:

Success will happen... make sure you are ready for it.

Prior to WebPosition, we had one order in 3 months. After WebPositioning, we had hundreds of orders, and more than a Hundred Thousand Dollars to show for it. We just weren't prepared for that much traffic and the resulting orders.

Rich

If you're still sitting on the sidelines, missing out on the opportunities SEO and WebPosition Gold offer, then my question is why? You can easily achieve success on Google and the other major search engines so long as you're equipped with the right tools and knowledge.

Perhaps you are one who already owns a copy of WebPosition but are not using it? If that's you, then download the latest version and put it to work on your site! Just make sure you're ready for the influx of new traffic since Rich was caught completely by surprise.

Success on the engines will not come overnight at the press of a single button. Anyone who promises you that would be lying. However, WebPosition Gold does work, it is remarkably effective, and as so many customers can attest, you will earn your $149 investment back many times over. In marketing lingo, that is called ROI (Return On Investment). You'll find few, if any, marketing avenues with an ROI as strong as WebPosition's. Since its introduction nearly six years ago as the ORIGINAL search engine ranking tool, WebPosition has proven itself time and again.

This article is copyrighted and has been reprinted with permission from FirstPlace Software, the makers of WebPosition Gold. FirstPlace Software helped define the SEO industry with the introduction of the first product to track your rankings on the major search engines and to help you improve those rankings. A free trial of WebPosition Gold is available from their Web site.

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