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Submission and Optimization >>Search Engine Optimization Tips

Link Tags: Overlooked Way to Improve your Score

The text within a LINK is sometimes weighed more heavily than words found in the regular body text.

Here's our Widget example:

<HTML>
<HEAD>
<TITLE>Widgets and More!</TITLE>
<META name="description" content="Widgets by Jerry's Widget Emporium are the best widgets money can buy.">
<META name="keywords" content="blue widgets,green widgets,red widgets, Jerry's Widget Emporium">
</HEAD>
<BODY>
<H1>Widgets Explained:</H1>
<P>Widgets by Jerry's Widget Emporium are the best widgets money can buy.</P>

To learn about our widgets, choose one of the following: <BR>
<A HREF="blue-widgets.htm">Blue Widgets</A> <BR>
<A HREF="red-widgets.htm">Red Widgets</A> <BR>
<A HREF="green-widgets.htm">Green Widgets</A> <BR>
</BODY>
</HTML>

The above example again emphasizes the keyword "widget" but also gets other PHRASES people might search on such as blue widget, green widget, and so forth. Statistically, most people search on two or more words to narrow the scope of their search, so always include related keywords together whenever possible.

The VISIBLE text of the links above are where you primarily want to include your keywords. It's also a good idea to create your page names based on your best keywords. That way you score a few more keyword points for the occasional search engine that indexes the page name portion of the link tag as well.

This article is copyrighted and has been reprinted with permission from FirstPlace Software, the makers of WebPosition Gold. FirstPlace Software helped define the SEO industry with the introduction of the first product to track your rankings on the major search engines and to help you improve those rankings. A free trial of WebPosition Gold is available from their Web site.

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