Webmaster Guide >
Internet Marketing Guide
Internet Marketing Guide
Jack Elmy
If you are considering launching a website for your business or entering the
lucrative world of e-commerce by starting an online business, there are a few
things you need to keep in mind in order to assure your web site’s success.
Without taking the time to understand how the Internet and search engines work
you will certainly guarantee that no one will see your site. The Internet is a
whole new ball game when it comes to marketing. Invest a few minutes in making
your website a success by browsing through the tips listed in the Internet
marketing guide below.
Simply launching a web site and hoping the search engines will pick it up or
that someone will stumble upon it isn’t a very effective strategy. The first
Internet marketing guide step you need to employ involves your domain name.
The domain name you select needs to be easy to spell, visually attractive and
relative to your business. It can be very tempting to come up with a name that
either includes a version of your own name or a cutesy or unique domain name
(example: www.bobsuseddvds.com or www.gourmetkoffee.com) however the sad
reality is that this type of combination is not very efficient for several
reasons.
First, it can be a little difficult for the average surfer to remember,
particularly if your name is a common name. Secondly, as in the example
listed, you end up with too many of the same letters of the alphabet. This
example has far too many of the letters S and D. Finally, you need to select a
name that will stand out visually and that is easy to remember and spell.
While the term ‘gourmet coffee’ relates to a specific business and is easy
enough to remember, the unusual spelling of coffee could result in the
opposite effect of what you are trying to accomplish. If the domain name you
would like for your business has already been registered by someone else,
consider using a different extension. Not every domain name needs to end in
.com. There are other extensions available. Also think about re-arranging
words or adding words to make the name unique and still easy to remember and
spell. For example, while the domain name gourmetcoffee.com might already be
taken; chances are www.gourmetcoffeeforyou.com probably isn’t.
You also need to give some serious consideration to how you are going to reel
your customers into your site. Most Internet consumers do not surf to
initially make a purchase. A large majority of your potential customers are
looking for information. You need to be able to provide them with the
information they want, for free, and then persuade them to purchase your
product. Simple loading images of your products and listing prices won’t make
very many sales. There are several Internet marketing guide techniques you can
use to lure customers to your site.
Provide articles that relate to your subject. If you sell a variety of vitamin
and mineral supplements, you could offer articles with information on the
various benefits and uses of each type of supplement you sell. Make sure the
articles contain a healthy quantity of the words someone would type into a
search engine to look for information on that supplement and you’ve taken your
first step toward search engine optimization. That wasn’t so hard, was it?
Remember, the steps of an effective internet marketing guide is really
composed of nothing more than thinking like the average consumer.
-----------------------------------------------------------------------------
Jack Elmy's web site provides information on the basics of creating business
plans that get results and will help you succeed in your business, visit:
http://www.900-business-plans.com
-----------------------------------------------------------------------------
You have permission to publish this article electronically, in print, in your
e-book or on your web site, free of charge, so long as you leave all links in
place, do not modify the content and include our resource box as listed above.
This article is reprinted with permission from www.WritingCareer.com